CSR ≠ Sustainability

Sustaining People

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Many people use CSR and Sustainability interchangeably, when there are some clear and definitive differences that show the two terms are not synonymous. Simply put, Corporate Social Responsibility is the task of balancing current stakeholder interests, by implementing initiatives that improve wide reaching and operational impacts on communities. Conversely, Sustainability is a course of action that “meets the needs of the present without compromising the ability of future generations to meet their own needs” – accurately described by the World Commission on Environment & Development’s Our Common Future, published in 1987.

An article in the Canadian Huffington Post Online, discusses this definition debarkle, and explains the relationship between these two terms really well. It’s important to know the difference, and to understand how businesses can have a CSR strategy as well as a separate Sustainability strategy. The article closes by saying you can be responsible or sustainable, but not…

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